In 2019, the plant-based meat industry experienced explosive growth.
Investors poured hundreds of millions of dollars into companies like Beyond Meat and Impossible Foods. Fast-food giants like McDonald’s and Burger King rolled out plant-based burgers nationwide. Even celebrities like Snoop Dogg and Katy Perry backed the movement.
But then momentum stalled.
Since the early 2020s, plant-based meat sales have cooled, and prices remain high. Critics question how ultra-processed these products are. And some meat industry groups have pushed back with advertising campaigns and lobbying efforts.
So, what caused the decline of plant-based meat? And why is it still so expensive?
00:00 – Introduction
01:16 – Start of the plant-based meat craze
02:55- Rise of Beyond and Impossible
06:32 – Attacking plant-based meat
08:24 – Plant-based meat as ultra-processed
10:19 – Fall of the industry
11:27 – How does it taste?
16:19 – Future of the industry
19:36 – Credits
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#plantbasedprotein #vegetarian #soexpensive #plantbasedfoods
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Beyond & Impossible Burgers Were Everywhere — What Happened? | So Expensive | Business Insider
